FRIDAY LATE "Pre-drinks at the V&A"

An event the V&A hosts is 'Friday Late'.

An event held the last Friday of every month which is a social gathering with live music and drinks in the gallery.

We are going to look into marketing this idea, as before we had no idea it existed.

We thought that Friday was going to be an odd night to have the event as people our age usually go out this night, but we saw that its held 18:30 - 22:00 which is the time that everyone might be having "Pre-drinks" before they head off to clubs.

So, we are thinking about a kind of marketing route like:

"Pre-drinks at the V&A" 

http://www.vam.ac.uk/activ_events/events/friday_evenings/friday_late/index.html

http://www.flickr.com/photos/fridaylate/