spoon

Illustration by Becca Evans.

"spoons were carried around by single men, to show they were available!"

Chess quote for our 'loving game" idea

"I love all positions. Give me a difficult positional game, I will play it. Give me a bad position, I will defend it. Openings, endgames, complicated positions, dull draws, I love them and I will do my very best. But totally won positions, I cannot stand them."

Hein Donner, Clubblad DD, 1950

Lettering

Becca working hard on the lettering.

Here is a working example of the lettering we're going to be using in our campaign.


Tomorrow we have our third and final crit before the presentation on friday.

Development Work!

Here are some sketches that Becca did for our early poster designs.



Here is an early william morris inspired floral pattern put together by Emma, we are thinking of going a more text based design for the poster.

romantic items in the V&A

LGBTQ

CHANGE IN PLAN

Route -
"The World's Most Romantic Museum"

Method -
Explain the romantic/sexy/erotic/titillating stories behind the different exhibits in the V&A.

Possible Outcomes -
-> animation
-> booklet for couples
-> iphone app/audioguide?

VISUAL LANGUAGE - make sure everything links visually.

"tour" title

vehemence & affection? 

Objects We Might Use

South Asia - room 41

Brooch - Case 28B

A Lady Rejects an Imploring Lover - Case Q1

Lovers on a Terrace at Night - Case Q1

Lady on her way to a Tryst - Case Q1

Marriage Necklace (Kazhutthuru) - Case 29

Jewelry - room 91

Love Stone Pendant - Case 18, shelf A, box 5

Pendant (with hair) - Case 81, shelf D5, box 3

Bracelet with Portrait of Husband - Bracelet 3, Case 22D

King William IV Bracelet - Case 81, shelf D5, box 3

Fashion - room 40

Calvin Klein Underwear

Stays Corset

Coloured Wedding Dress

Tea Gown

Sculpture - rooms 21-24

Gates of Hell - Item 10

Scandal

Medieval and Renaissance

Adonis and Aphrodite Panels - room 8

Casket - room 10A

Pluto and Proserpina -

Narcissus

Attack on the Castle of Love

Plaster Cast Relief

Paintings

Dulcinea del Toloosa

Disappointed Love

The Falls of the Rhine at Schaffhausen

Portrait Miniatures

Portrait of Harriet de Wunt

British Galleries

Legend of St. George

Psyce Giving Gifts to her Sisters

Theatre and Performance - room 103-106

Turquoise Ring

Entrance Room

Slave Beads - Room 222, case LW

Feedback - Tuesday 19th January

'Telling Stories'

Themed Tours

- tour ideas

- action

- macabre

- erotic

- romance - (link with dating 'most romantic museum')

- eye candy

Working titles?? - Come up with good names

V + A

violence action

v... affection ...

BOOKLET - 1 hr?

TONE - CONTENT -> what items do you include in the tour?

->what sequence? how do you link the items? is there an overarching story you can tell? are there any 'breaks'? referring to the environment?

ROUGHS BY FRIDAY

Culture show - British Museum

On 'The Culture Show' this week, the show was - "A history of the world" 

They are showing the 'history of the world' with 100 chosen items from the british museum.

Watching the program they show some of the important items, like the 'turtle posts' pictured above from near papua, new guinea, a region of the world i am very interested in and the only ones in the world at the British Museum.

I think the V&A should somehow give information out like the British museum is doing in this program as after seeing it i am now going to visit.

We need to let people know that there are amazing things in the V&A, just like the british museum is doing.

CBBC for the British Museum

This is a clip on 'The Culture Show' of a new CBBC program called "Relic - guardians of the museum".

Filmed in The British Museum featuring a scary looking lady and children explore the museum completing tasks and learning the history.

I have put this as an extreme example of trying to get people (in this case, young children) interested in museums.

Now this program has been on CBBC, im sure some children will be more interested in going to the British Museum, but probably still wont know much, if anything, about the V&A

John Berger - research

"The majority of the population do not visit art museums."

It then goes onto say.

"The majority takes it as axiomatic that the museums are full of holy relics which refer to a mystery which excludes them : the mystery of unaccountable wealth.

Or, to put this another way, they believe that original masterpieces belong to the preserve (both materially and spiritually) of the rich. 

Another table indicates what the idea of an art gallery suggests to each social class":

Taken from pages of 'Ways Of Seeing' by John Berger 

PDA!

Went to the Tate Modern today to have a peak at their audio guides in response to our objects in context idea! The audio PDA was £3.50 to take out and you have to leave some kind of identification behind, in this case my passport.



The PDA has a nice layout, came with headphones and really made me look like a tourist. It has a little introduction where it tells you how to work it and the different types of tours you can take with it. Very clear instructions and easy to pick up and go with.

It has an easy to use map, which helps guide you through your chosen area of the gallery. The rooms were numbered and each room you click on has further information on some of works in the room or the room in general.



Looking at an item or an image on the PDA you have a few options, you can hear about the work, sometimes there are interviews, activities and bit by bit explaination of the image. Very clear language and not too much jargon so its easy to understand what it's going on about.

Not every item in each room is on it to look at but the ones that are go into a good amount of detail telling you interesting facts about the artist or the work. This is much better than just the boring plague giving you straight basic information.


The interviews were a really nice touch.



Pieces of work that were on the PDA had this sign on them, you put the number into the keypad and the item comes up with information and so on. There are two tours available, one for families and children and the other called the Collections tour. The difference mainly being easier to understand language and activities for younger people on the family tour.

Overall I think it's really worth taking out if you plan on visiting the tate and don't mind looking a bit like a tourist. The information on it is genuinely interesting and I loved hearing interesting facts about the pieces. It's really indepth however and to make something like this would take a lot of time so we'll pick it apart and see what we can make out of it.

Tutorial

Today we had our first group tutorial with Luise Vormitagg. We met up an hour or so before the actual meeting and finished up our mood board and finished our brain storms.

Went went on to our meeting and spilled out all our main ideas, of which Luise narrowed it down to two of what she thought were the most campaignable of our ideas. Either taking objects from the collections and putting them into contexts and telling stories for a campaign or our dating/single campaign. Here are our current notes which were put forward:



* Telling stories:

- Plaques - how do you use them?
- Audio-guide
* Jenet Cardiff - Whitecapel Gallery
> How does this look visually?
- Anecdotes

* Dating/Single:

- Is the V&A a place for picking up people?
- Is it the most romantic museum?


Over the weekend we're going to go off and work on our research and if possible visit the Whitechapel gallery and also look into audio-guides. Next group meeting is on monday which will be a revisit to the V&A. For reals.

SURVEY!!

http://freeonlinesurveys.com/rendersurvey.asp?sid=baq7kpd6gtvfq9w695293

Please fill in our survey on the V&A.

It is easy and quick and would help us understand peoples views and thoughts on the museum.

Thankyou very much!!

GROUP TWELVE x

mood board

Half way through filling up our mood board with all the leaflets we have collected.

FRIDAY LATE "Pre-drinks at the V&A"

An event the V&A hosts is 'Friday Late'.

An event held the last Friday of every month which is a social gathering with live music and drinks in the gallery.

We are going to look into marketing this idea, as before we had no idea it existed.

We thought that Friday was going to be an odd night to have the event as people our age usually go out this night, but we saw that its held 18:30 - 22:00 which is the time that everyone might be having "Pre-drinks" before they head off to clubs.

So, we are thinking about a kind of marketing route like:

"Pre-drinks at the V&A" 

http://www.vam.ac.uk/activ_events/events/friday_evenings/friday_late/index.html

http://www.flickr.com/photos/fridaylate/

fact.2

Playing around with the 71% of women idea more, using images of sculpture.

V&A marketing

This is the present advertisment leaflet for the V&A's workshops. Even though it is using new graphic design, the look of the leaflet reminded me of a boots advertisment, or like their site below:


Below is a leaflet for the Medieval and renaissance exhibition. We think they have tried to market this to younger people because of the strange diamond design and the subject is even though still a statue, a violent one. We dont think this works and the design is dated.


This is a booklet for DECODE, i think this is the most ideal, but sadly it is used for only a temporary exhibition. If they made the permanent ones like this maybe they would see more people interested by the design

FACT! 71% of people who go to the V&A are women.

A fact we found interesting was that 71% of people who visit the V&A are women.

We found some sex adverts in a phonebox outside and we are playing around with the idea when 'match.com' advertised there being too much women on their site, which made alot of men actually join!

So just messing around with some imagery to make more young males go to the V&A, i created this:

DECODE

Something that is on at the V&A right now is 'DECODE', an interacive digital arts exhibition.
This is only temporary but has alot of praise and has been visited by many people in our age range.

We think that exhibitions like this will most engage people are age, even if they are not fully interested in the arts.

For example, ages 16-24 repeatedly go to the science museum, even though them may not be interested in science but because of the hands on activity that can go on there.

Here are some photos from the 'DECODE' exhibition.

V&A

This is a photo of what people think of when they hear V&A. Old Status in large rooms.
Even though the art in these rooms are beautiful, we think that this most definitely will not get our age demographic into the V&A as this is where their interest does not lie.

Introduction

Hello!

We are group twelve of the Fda Design/Illustration live team working, marketing of the V&A.

We are:

Rebecca Evans
Molly Browne
Emma Williams
Sarah Penney &
Hemal Odedra.

This is our blog where we will put out findings, research, ideas and experiences while coming up with a new marketing scheme for the V&A to get 16-24 year old people into the design museum.